Sustainable marketing and civic engagement: business campaigns for social justice (IF=2.74)
This special issue is focused on sustainable marketing but from a unique viewpoint: those organizations campaigning for social justice in some way through their marketing actions. It would be good to receive papers from interested AM colleagues that intersect with their own interests and the theme of the special issue. To see the full call for papers, see: https://www.mdpi.com/journal/sustainability/special_issues/sustainable_marketing_and_civic_engagement_business_campaigns_for_social_justice
Please note the following areas would be most relevant:
• Organisations’ use of and/or campaigning for civil rights and social justice as a means to differentiate themselves in their sustainability practices and marketing;
• Organisational use of cause-related, public issue, and political marketing campaigns;
• Organisational reactions to public outcries related to perceived ethical breaches of marketing and unsustainable marketing activities;
• Organisations’ use of technological tools as a means of tackling sustainable practices of consumption and disposal.
The deadline is August 2021. If anyone wishes to discuss a potential paper, please contact Dr Navdeep Athwal at firstname.lastname@example.org. We look forward to hearing from you.