Mike Molesworth is an Associate Professor in Marketing at the University of Birmingham, UK. His current research interests include the consumption of digital goods, engagement with online platforms, and aspects of business ethics and responsibilities, especially relating to the use of digital media. His research uses qualitative and critical approaches, including psychoanalytic interpretations of manager and consumer behaviours.
Mike Molesworth is an Associate Professor in Marketing at the University of Birmingham, UK. His current research interests include the consumption of digital goods, engagement with online platforms, and aspects of business ethics and responsibilities, especially relating to the use of digital media. His research uses qualitative and critical approaches, including psychoanalytic interpretations of manager and consumer behaviours.