Henley Business School, Marketing & Reputation Greenlands, Henley-on-Thames, Oxfordshire, RG9 3AU Tel: (01491) 491571454 Email: g.f.grigore@henley.ac.uk Web:www.henley.ac.uk
Bucharest University of Economic Studies, Faculty of Marketing
Romana sq, no 6, Bucharest, Romania, 010374
Email: alinstancu@mk.ase.ro
