Professor Emeritus, E.W. Scripps College of Communication, and Associate Provost Emeritus for International Studies, Ohio University.

Past-Chairman of the Board and member of the strategic planning committee of the American International Recruitment Council (Washington, D.C.)

Director of CELID (Center for Leadership in International Development). Currently involved in projects in Mexico, Lebanon, Malaysia and the United States. Recently completed training modules for UNICEF.  Writing a book on international understanding.


Areas of Expertise

Research methods

International communication
Communication and national development


Rota has taught courses, mostly at the graduate level, on communication and development, international communication, communication and cultural identity, research methods and statistics, new information technologies, international affairs, and development policy and planning. He is a member of Ohio University’s Center for Political Communication.

Research and Publications

Author of more than 150 publications, scholarly papers and presentations on topics such as communication and development; media uses and effects; communication and democratization; diffusion of information; uses and effects of new information technologies; communication and cultural identity; and issues in international affairs.
Former member of the Editorial Boards of Diálogos, the official journal of the Latin American Federation of Schools of Communication; the Journal of Communication, the Howard Journal of Communication , and the series on Communication, Culture and Social Change published by Hampton Press.

Other Professional Activities

Director and proprietor of an applied research and communication consulting company (1976-83) based in Mexico City that did work for various international organizations, Mexican government agencies, and private clients in Mexico, twelve other Latin American countries, the United States, France and Spain.

He has been a consultant to organizations such as UNESCO, the World Bank, the InterAmerican Development Bank, the Mexican government, the government of Mexico City, NOTIMEX (the national news agency of Mexico), ALASEI (the Latin American Agency of Special Information Services), IMPRODIR (one of Mexico's largest marketing and public opinion research companies), FELAFACS (the Latin American Federation of Schools of Communication, which affiliates more than 300 schools of communication throughout Latin America), the government of Catalonia (Spain), and various other public and private organizations.

PhD in Communication, Michigan State University
MA in Communication, Michigan State University
BA in Mass Media, Universidad Iberoamericana, Mexico City


lluis_franco_475Lluís Franco, PhD

Professor of Applied Economics, University of Barcelona 

President of the Labour Council, Economic and Social Catalonia

Degree in Economics and Business and a law degree from the University of Barcelona.

PhD in Economics and Business with the qualification "Cum Laude" from the University of Barcelona.

Graduate studies in Civil Law Catalan.

Author of several publications on Economic Policy, Labour Economics, Environmental Economics, Antitrust and Social Market Economy, among other topics.

He was Minister of Labour of the Government of Catalonia (1999 – 2002), President of the Court Catalan Defence of Competition (2003 – 2009) and Director of the Taxation Agency of Catalonia (2011 – April 2014).

Previously he was Director General of the Economic Social Security Economics Department of the Government of Catalonia.

He has also been a member of the governing boards of several organizations and healthcare and social services.

Tom Watson

Tom Watson PhD

Professor of Public Relations in The Media School at Bournemouth University (UK).

Before entering academic life, his career covered journalism and public relations in Australia, the UK and internationally. He was chairman of the UK’s Public Relations Consultants Association from 2000 to 2002. Prof Watson is an active researcher, focusing on professional topics such as measurement and evaluation, reputation management and CSR. He also researches and writes on the history of public relations and established the International History of Public Relations Conference in 2010.

His CSR research, undertaken with BU colleagues, has focused recently on employee engagement and ethical approaches and he has proposed a CSR Ethics Checklist at conferences in Australia and the UAE.

anaAna Palencia

Communications Director Unilever España

Chemist Degree, Biochemist speciality (1991). DEA in Nutrition & Metabolism (2006).


After three years working for magnetic pigments industry, she joined CPC Spain in 1994 working for the R&D department as a technician for dehydrated products in brands like Knorr, Hornimans, Maizena, Potax, etc.

After 2 years she was promoted to Quality Assurance manager. Later on, CPC acquired Starlux in 1998 and she was moved again to R&D but in this case as a responsible for the category of cocoa products and filling pasta where she was working for 3 years until Unilever made the purchase of this company. Then, she started to work as a nutritionist and careline responsible for Unilever Foods Spain in 2001 until January 2006 when she was promoted as Communications Director for Unilever Spain, her current position.

The main current functions she has as a Communications Director are focused in three different areas:

          – Internal communications.

          – External affairs.

          – Media

          – Corporate Social Responsibility

The above mentioned areas have the main aim of developing Unilever brand helping to protect Unilever´s reputation with a key mission: to satisfy the daily necessities in nutrition, hygiene and personal care to help people to feel good, look good and get more out of life.

She is also the chairman of one of the working groups of Spanish Federation for Foods & Beverage Industry working actively on Spanish Strategy against obesity: NAOS strategy, which means strategy on nutrition, physical activity, obesity prevention and health improvement. Ana presented the possible activities to reduce obesity in Spain to Spanish Senate last September 2007, where she presented the different activities done by food industry to achieve it, like improvement of fat quality of food products, reduction of saturated fat, trans fatty acid, sugar and sodium in the formulation of all the food and beverages categories where has been possible without no organoleptic, technological, legal problems, a good work for improving Spanish public health.

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