The 11TH International Conference on Social Responsibility, Ethics and Sustainable Business
Local Solutions to Global Challenges: Communicating Sustainability Initiatives to Diverse Communities
Kuala Lumpur, Putrajaya,Malaysia, 5 -7 September 2024
In an era marked by global challenges, the pursuit of sustainable business practices has emerged as a necessity. The theme of the 11th ICSR conference, ‘Local Solutions to Global Challenges: Communicating Sustainability Initiatives to Diverse Communities’, reflects the urgency of communication strategies that effectively engage local communities while simultaneously addressing the global sustainability challenges we face. This conference serves as a crucible for scholarly dialogue and practical insights, bridging the gap between sustainability imperatives and the needs of the diverse communities crucial for their realization.
Potential contradictions between global imperatives for sustainability and local needs for growth, increased standards of living, and access to markets, require effective communication strategies, not only in the areas of corporate social responsibility and sustainability, but in local initiatives to create more sustainable ways of living. Communication of sustainability must resonate with the cultural, social, and economic nuances of diverse communities to foster engagement and collaboration in global sustainability initiatives. Consider, for example, energy intensive local demands for transport, manufacturing, and improved living conditions with global movements towards reduced energy and commodity consumption, recycling, and capital intensive infrastructure changes such as renewable energy production and the use of electric vehicles, solar panels and heat pumps. Such transformations may make sense to both policy-makers and consumers in the Global North, while seeming inaccessible and irrelevant to those in the Global South.
At the 11th ICSR conference we will therefore explore, discuss, and disseminate new theoretical perspective, innovative approaches, best practices, and case studies that underscore the significance of communication in the realm of corporate responsibility and sustainability as it is experienced by diverse global communities.
We therefore invites debates on the following:
1. Aligning global imperatives with local realities, including striking the right balance between global sustainability standards and the contextual realities of local communities. Topics could involve cultural intelligence’s role in adapting global sustainability standards, strategies for contextualizing Sustainable Development Goals (SDGs) for diverse communities, or case studies on communication campaigns that successfully align global standards with local values, or alternatively surface and highlight contradictions and paradoxes in such efforts.
2. Technology and local engagement. Technology possibly provides unprecedented opportunities for global communication, but poses challenges in maintaining local authenticity and inclusivity. Can technology be leveraged to enhance sustainability communication without undermining the importance of local perspectives and engagement? Papers might include the impact of Internet of Things, Artificial Intelligence (AI), or digital platforms on local community engagement in sustainability, or innovations in digital media that facilitate inclusive and culturally sensitive communications.
3. Ethics, morality, and sustainability communication, including the ethical dimensions of sustainability communication that raise questions about authenticity, transparency, and the moral obligations of businesses. How can organizations navigate ethical considerations in their communication strategies to build trust and credibility in diverse communities without contradictions? Topics could include the integration of moral values into corporate responsibility, sustainability and marketing communication, the promotion of ethical behaviours, and case studies of organizations that successfully, or otherwise, align their values with sustainable practices across diverse communities.
Below is an indicative (but not exclusive) list of possible submission topics:
· CSR Communication
· Corporate Responsibility and Reputation
· Crisis Management and Communication
· Business Responsibility and Digital Platforms
· Cross-Cultural Communication
· Cause-Related Marketing
· CSR and Digital Communications
· Collaborative Journalism
· AI in CSR Communication
· CSR Communication and Consumer Psychology
· Stakeholder Engagement and Communication
· CSR and Integrated Marketing Communication
· NGO Marketing
· Public Relations for Sustainability
· SDGs and Corporate Practice
· Environmental, Social and Governance (ESG)
· Communicating Social or Societal Marketing
· Social Responsibility, Ethics, and Accountability in the Digital Society
· Strategic CSR Communication
· Sustainable Advertising
· Values and Morality in Corporate Responsibility
SUBMISSION OF ABSTRACTS
Applicants should submit an abstract of 300 words in a Word document format via email to Dr Georgiana Grigore at email@example.com. Please add the following information: (i) full title, (ii) all author names, (iii) affiliations of each author, (iv) abstract of the paper, (v) 3-6 keywords of the paper, and (vi) acknowledgements or disclosure notices (if any). Up to two submissions will be considered per author. Only the abstracts will be published in the conference proceedings.
Acceptance for the conference presentation will be based on a review of the 500-words abstract. At least two reviewers will offer feedback on the abstracts.
Following the conference, attendees will be invited to submit a full paper to be selected to an edited collection with ‘Palgrave Studies in Governance, Leadership and Responsibility’. Further information will be provided regarding the full paper submission.