Organizers
Georgiana Grigore
Georgiana Grigore is an Associate Professor in Marketing at the School of Business, University of Leicester. Georgiana's research has focused on the intersections between corporate social responsibility and marketing, including changes that result from digital media. Based on funded grants from the British Academy and from the Arthur Page Centre, and drawing from sociological and psychological theory, she has also examined the experiences of those working in responsibility roles in different European cultures, noting how their lived experiences impact on how corporate social responsibility gets done, or otherwise.
Her recent interests include the impact of Covid on consumer culture and particularly how our reflections (in the UK) on experiences of lockdown have resulted in people questioning their work and spend lifestyles. She is also currently involved with a project to establish marketing strategies for a UK National Conservation Centre. In 2012, she co-founded an annual international conference in Social Responsibility, Ethics and Sustainable Business that has built a network of CSR researchers and practitioners across Europe and beyond. She has published edited collection book series, and journal articles including in Journal of Business Ethics, Marketing Theory, Organization, Journal of Business Research, Journal of Marketing Management, or Internet Research.
Alin Stancu
Alin Stancu is Professor of Corporate Social Responsibility and Public Relations in the Department of Marketing from The Bucharest University of Economic Studies, Romania. His main areas of research include: customer care, corporate responsibility and public relations.
He is the co-founder of The International Conference on Social Responsibility, Ethics and Sustainable Business (www.csrconferences.org) and co-editor of the book series: Palgrave Studies in Governance, Leadership and Responsibility.
Camelia Kailani
Camelia Kailani is a Lecturer at the Bucharest University of Economic Studies, Faculty of Marketing. She received her bachelor’s degree in economics, her M.S. in marketing and business communication, and her Ph.D. in marketing from the Bucharest University of Economic Studies.
Her research interests are consumer behavior, corporate social responsibility, international marketing, marketingcommunications, and customer relationship management.
Corina Bunghez
Corina Bughez is Assistant Professor of International Marketing in the Department of Marketing from the Bucharest University of Economic Studies. Her main areas of research include: tourism marketing, consumer behaviour and corporate social responsability. She is also a Post-doctoral student in the field of corporate responsability.
Adina Ionescu
Adina is a passionate sustainability advocate and a PhD student with the Bucharest University of Economics, under the coordination of Professor Alin Stancu. She also holds a Diploma in Sustainable Marketing issued by the Chartered Institute of Marketing, UK. Her professional activity spans across top communications, brand and marketing strategic positions in various industries such as Tech, Energy, Auto, FMCG, Retail
Oana Mogoș
Oana is a 2nd year PhD student in Marketing at Doctoral School of Marketing at Bucharest University of Economic Studies. She works as a Marketing Specialist in one of the world's leading Microsoft partners, making digitalization more understandable and human through communication. Her professional experience covers campaign management, brand image and employer branding and internal marketing. Her research interests are in the following areas: employer branding, sustainability, CSR, and customer experience.
Andreea Mihaela Barbu
Andreea Mihaela Barbu is a Senior Lecturer in the Department of Marketing from The Bucharest University of Economic Studies, Romania. Her PhD thesis was on marketing strategic planning within public services domain and her areas of interest and research are Integrated Marketing Communication and Services Marketing. She was an associate editor and a member of the Scientific Committee of the International Conference on Marketing and Business Development, and also a team member within ten academic research projects.
Cristian Ducu
Cristian is Senior Expert in Governance, Ethics, Compliance and Sustainability at the Centre for Advanced Research in Management and Applied Ethics (CARMAE) and President of the European Ethics & Compliance Association and Coordinator of the Romanian Center for Ethics, Law, and Technology. His interests include ethics in organizations and professions, as well as the ethical, legal and social impact of new and emerging technologies. In the last 20 years, he specialized in Applied Ethics and taught various classes in some of its subfields (i.e., Business Ethics, Media Ethics, Advertising Ethics) at the University of Bucharest and at the National University of Political Studies and Public Administration. Cristian is regularly involved in activities that shape important public policies, laws and governmental mechanisms on integrity and ethics institutionalization in the public and private sectors. He was actively involved in the transposition of the Non-Financial Reporting Directive (2014-2016) and the Whistleblowing Directive (2020-2023) into Romanian legislation.
Lucian Onișor
Lucian Onișor is Senior Lecturer in Marketing at the Marketing Department, The Bucharest University of Economic Studies, Romania. He serves as managing editor of the Journal of Emerging Trends in Marketing and Management. The areas of his expertise are innovation & product development social responsibility. In his studies he applies advanced marketing research methods, based on neuromarketing tools and statistical structural equation modeling techniques. His research works have been published in international, refereed and indexed journals (including Current Issues in Tourism and Journal of Business Economics and Management) and in conference's proceedings.