Call for papers
11TH INTERNATIONAL CONFERENCE ON SOCIAL RESPONSIBILITY, ETHICS AND SUSTAINABLE BUSINESS (ICSR2024)
Hotel Double Tree by Hilton, Putrajaya, Malaysia | 5 -7 September 2024
Global Challenges, Local Solutions:
Conference theme: Communicating Sustainability Initiatives In Diverse Communities
In an era marked by interconnected global challenges, the pursuit of sustainable business practices has emerged as a paramount necessity. The theme of our conference, “Global Challenges, Local Solutions: Communicating Sustainability Initiatives In Diverse Communities,” reflects the urgency of tailoring communication strategies to effectively engage with local communities while simultaneously addressing the multifaceted global sustainability challenges we face. This conference serves as a crucible for scholarly dialogue and practical insights, aiming to bridge the gap between overarching sustainability goals and the diverse communities crucial for their realization.
As we stand at the intersection of local and global dynamics in the era of disruptive technology, the imperative for effective communication strategies becomes evident, especially in the areas of corporate responsibility, digital media, journalism, screen and broadcasting. Sustainable initiatives in the major communication domain must resonate with the cultural, social, and economic nuances of diverse communities to foster genuine engagement and collaboration. This conference is a call to explore, discuss, and disseminate innovative approaches, best practices, and case studies that underscore the significance of communication in the realm of sustainability.
For this 11th ICSR, we invite debates in the following domains:
1. Balancing global standards with local realities, including striking the right balance between global sustainability standards and the contextual realities of local communities. The discussion topic could involve cultural intelligence’s role in adapting global sustainability standards, strategies for contextualizing Sustainable Development Goals (SDGs) for diverse communities and case studies on communication campaigns successfully aligning global standards with local values.
2. Technology as a driver and barrier to local engagement, including technology that provides unprecedented opportunities for global communication, also poses challenges in maintaining local authenticity and inclusivity. How can technology be leveraged to enhance sustainability communication without undermining the importance of local perspectives and engagement? The discussion topic could involve the impact of IoT, AI, and digital platforms on local community engagement in sustainability and innovations in digital media and screen technology that facilitate inclusive and culturally sensitive communication.
3. Ethics, morality, and sustainability communication, including the ethical dimensions of sustainability communication, raise questions about authenticity, transparency, and the moral obligations of businesses. How can organizations navigate ethical considerations in their communication strategies to build trust and credibility in diverse communities? The discussion topic could include the integration of moral values into corporate responsibility and sustainability communication, the role of social and digital media in promoting ethical sustainability communication and case studies on organizations successfully aligning their values with sustainable practices.
Specifically, below is an indicative (but not exclusive) list of possible submission topics:
1. Businesses’ Responsibility and Reputation
2. Cause-Related Marketing
3. Collaborative Journalism
4. University Corporate Responsibility (UCSR)
5. Consumer Psychology and CSR Performance
6. Corporate Governance
7. Corporate Responsibility and Market Concepts
8. Corporate Responsibility and Reputation
9. Corporate Social Responsibility
10. Crisis Management
11. Cross-Cultural Communication
12. Corporate Social Responsibility Practices
13. Digital Communication
14. Entrepreneurship
15. Ethical Stakeholder Engagement
16. Innovation and Sustainability
17. Integrated Marketing Communication
18. NGO Marketing
19. Public Relations for Sustainability
20. SDGs and Corporate Practice
21. Environmental, Social and Governance (ESG)
22. Social or Societal Marketing
23. Social Responsibility, Ethics, and Accountability in the Digital Society
24. Strategic Communication
25. Sustainable Advertising
26. AI in Communication and Media
27. Value and Morality in Corporate Responsibility