Professor Sara Rosengren will give a talk on ‘Conceptualizing Consumer-Based Brand Sustainability’
Sara Rosengren is Professor of Business Administration (Marketing) and holder of the Ica Retailers’ Chair in Business Administration, especially Retailing. She is also Head of Center for Retailing (CFR) and President of the European Advertising Academy. Rosengren’s research deals with consumer behavior, marketing communications, and retailing. All three are currently undergoing major transformations due to digitalization. Her research has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, and Journal of Marketing. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers.