Professor Ken Peattie, keynote speaker at ICSR2022

Professor Ken Peattie will give a talk titled ‘A New Role for Sustainable Businesses: Combatants in the Culture War’.

Ken is Head of the Marketing and Strategy Section at Cardiff Business School and has spent more than 30 years researching and writing in the field of business sustainability. He spent 12 of those years as Director of the ESRC-funded BRASS Research Centre based at Cardiff, which specialised in interdisciplinary research into business sustainability and corporate social responsibility. Before working as an academic he worked in marketing and strategic planning in an American paper multinational and a UK electronics company.

His research interests focus on the impact of sustainability on marketing and corporate strategy making; social marketing for healthy and sustainable lifestyles; social enterprise and CSR. He has published three books and numerous book chapters on these topics, and has published in journals including Journal of World Business, California Management Review, Journal of Business Research, Journal of Marketing Management, Public Policy & Marketing, and Business Strategy & the Environment.