Dr Anthony Samuel keynote at ICSR 2019
Dr Anthony Samuel (PhD Cardiff University) is a Lecturer in Marketing and Strategy at Cardiff University with a research interest in the field of Fair Trade marketing and social enterprise. Anthony’s multidisciplinary research embraces geographical and socio-economic notions of place into the marketing dynamic.
His research navigates the complex interfaces between place management/ marketing, social enterprises, sustainable business practices and ethical consumption. Recently his work has concentrated on the challenges social enterprises face while operating in places that are suffering from social and economic deprivation.
Anthony’s work has been published in a number of leading journals including; The Journal of Business Ethics, The European Journal of Marketing, Tourism Management, The Journal of Consumer Behaviour, Local Economy, The Journal of Macromarketing and The Social Enterprise Journal.