Author Archive

Second day programme- ICSR 2023


Friday 15 September 2023

Romanian time (GMT+2)


9.00-10.20 Parallel Sessions 4

4.1 ROOM B, Paul Bran Library, Room 0219, Second floor

Chair: Maria Bogren





Dumitru Borțun and Camelia Crișan

The Naturalization of the Idea of CSR in Romania.

A Survey of Recent History (2000-2020)


Ken Peattie

Reflections on 30 Years of the Marketing-Sustainability-CSR Relationship.


Sadaf Shariat and Shahab Gholizadehdastjerd

Technological Social Responsibility, Smartcities, and Mobility: Making a Case for People with Disability”


Maria Sherrington

The Attitude-Behaviour Gap in Sustainable Consumer Behaviour: A Study of Generations Y and Z


4.2 ROOM C, Madgearu Room, Room 004, Ground floor, ONLINE SESSION

Join Zoom Meeting:

Meeting ID: 896 6023 7096 Passcode: 945342

Chair: Fajer Al-Husaini





Athanasios Chymis

Digital Transformation and Green Transition as Indicators of Public Administration’s Social Responsibility


Andreea-Angela Șeulean and Monica Maria Coroș 

Corporate Social Initiatives from a Multiannual Perspective: The Case of Lidl Romania



Apostol Ingrid Georgeta, Rusu Georgiana, Zaharia Giulia- Elena and Savin Petre Sorin

Impact and ethical issues of using AI in online marketing



Sandra Haas, Dietmar Baetge and Valery Vy Nguyen

Maturity of Sustainable Luxury Fashion Measures: An Investigation of the Brands Gucci, Prada and Burberry


10.20-10.40 Coffee break


10.40 -11.40 Roundtable Diversity and Inclusion: Challenges and Perspectives

(Room C – Madgearu & Online)


Join Zoom Meeting:

Meeting ID: 896 6023 7096 Passcode: 945342

Cristina Galalae, Director of Equality, Diversity and Inclusion, University of Leicester School of Business

Corina Cimpoca, MKOR Consulting

Gabriella Pacso, IBM EMEA Growth Acceleration Leader and IBM Diversity & Inclusion Champion


11.40-12.40 Parallel Sessions 5

11.40 – 12.40 | Parallel session 5

5.1 ROOM D, no 0116, Periodice 1st floor

Doctoral Colloquium

Chair: Georgiana Grigore

The impact of the implementation of the European Green Deal on consumers

Frațilă Cătălina


The Role of Corporate Sustainability and Social Responsibility in the Marketing Activity of the Organization


Adina Ionescu


5.2 ROOM B, Paul Bran Library, Room 0219, Second floor

Chair: Ana Maria Petrache

Workshop: Innovative Approaches for Sustainability


Vacaresti Natural Park – How a Former Communist Industrial Project Turned into a Protected Natural Area and Next Steps


Dan Bărbulescu, Vacaresti Natural Park Association


Sustainable Farming


Ana-Maria Băjan


5.3 ROOM C, Madgearu Room, Room 004, Ground floor, ONLINE SESSION

Join Zoom Meeting:

Meeting ID: 896 6023 7096 Passcode: 945342

Chair: Andreea-Angela Șeulean & Danuț Lixandru





Daniswara Krisna Prabatha, Seger Handoyo, Suryanto, Yulianto Triwibowo, Siti Rachmi Indahsari, Ahmad Adi Suhendra, Faraj Sungkar

Empowering Local Heroes Leadership: How Cultural Understanding Can Drive the Success of Indonesia’s Climate Village Program (A Case Study in PT Kilang Pertamina Internasional – Refinery Unit III)


Shahbano Khan and M Abu Naser


Application of Machine Learning and Deep Learning for the Detection of Heart Disease in Financial Industry


Faraj Sungkar, Yulianto Triwibowo, Siti Rachmi Indahsari, Ahmad Adi Suhendra, Daniswara Krisna Prabatha,  Andrie Prasetyo

How Collaborative Efforts with Stakeholders Can Propel the Success of the Shift from Halogen to Natural Refrigerants in the Community? (A Case Study at PT Kilang Pertamina Internasional – Refinery Unit Plaju



12.40-13.40 Lunch – Cihoschi Restaurant


13.40-14.20 Keynote Workforce of the Future and Green Skills (Room A – Schumann & online)

Join Zoom Meeting:

Meeting ID: 831 2141 9702 Passcode: 713457


Claudia Simoes, University of Minho

Theo Asiei, PwC


14.20-14.40 Coffee break

14.40-16.00 Parallel Sessions 6

6.1 Room A; Schumann Room (no 0219 bis, Second floor)

Join Zoom Meeting

Meeting ID: 831 2141 9702 Passcode: 713457

 Chair: Esther Poveda-Pareja





Lorenz Fenk

Environmental Photograph Utilization in Corporate Sustainability Reporting: An Automated Visual Content Analysis


Luminiţa (Beldie) Oprea

Leadership and CSR practices


Cristina Galalae and Tana Licsandru

Discrimination and Racism in Market Representations: The Case of the Roma, Eastern Europe’s Oriental Other


Ana Maria Soares and Aline Carvalho

Shop Local: Understanding the Determinants of Local Purchasing


6.2 ROOM B, Paul Bran Library, Room 0219, Second floor

Chair: Athanasios Chymis





Popescu Maria Loredana and Mega Loredana Nicoletta

Development Perspectives for CSR Strategies in Romanian Universities


Camelia Crișan, Dumitru Borțun and Eliza Iacoboaia

Measuring the Social Return on Investment (SROI): How Numbers can Shape CSR Investments


Paolo D’Anselmi

Social Responsibility and Public Administration


Andreea Mihaela Barbu, Camelia Kailani, Ioana Cecilia Popescu and Diana Vrânceanu

Ethics in Marketing Communication: A Perspective of Future Romanian Marketing Professionals



6.3 ROOM C, Madgearu Room, Room 004, Ground floor, ONLINE SESSION

Join Zoom Meeting:

Meeting ID: 896 6023 7096 Passcode: 945342

Chair: Grigore Piroșca and Valery Vy Nguyen





Cristiana Fernandes and Diana Falcão

Online Fashion Shopping and Sustainability: An Exploratory Study of Youth Buying Behaviours


Baikunthanath Sahoo, Santosh Kumar Sahu and Krishna Malakar

Corporate Social Responsibility (CSR) and Industrial Sustainability: Empirical Evidence from the Manufacturing Sector of India


Ana Ramos, Diana Falcão and Ana Ramires

Motivations and Barriers in the Purchase of Second-Hand Fashion Items: A Generational Comparison


Diana Falcão, Catarina Roseira and Raquel Meneses

Construing The Felt Effort and Felt Responsibility in The Household Recycling Context


16.00-16.40 CSR and Sustainability: Setting a Research Agenda (Room A -Schumann& online)

Join Zoom Meeting:

Meeting ID: 831 2141 9702 Passcode: 713457


Jamilah Ahmad, University Sans Malaysia

Anna Sorenson, Mid-Sweden University

Dumitru Bortun, National School of Political and Administrative Studies

Claudia Simoes, University of Minho

Georgiana Grigore, University of Leicester

Ken Peattie, Head of the Marketing and Strategy Section at Cardiff Business School

Mike Molesworth, Birmingham Business School

Corina Pelău, Bucharest University of Economic Studies

Andrei Cânda, ISense Solutions

Camelia Crișan, SNSPA


16.40 -17.00 Publication Opportunities and Closing (Room A – Schumann)

17.05 –Reception wine tasting – Cihoschi Restaurant


Conference programme updated version

Please check the  Conference programme updated

The rooms allocated for the conference are as follows:

  1. Aula Magna – ground floor (available ONLINE ROOM C)- available online

Topic: ONLINE ROOM C- 10th ICSR Conference

Join Zoom Meeting:

Meeting ID: 896 6023 7096

Passcode: 945342

  1. Room D (Library Room Periodice (Series) or no 0116) – for Doctoral Colloquium- 1st floor
  2. Room C (Room Madgearu or no 004) – ground floor (available ONLINE ROOM C)

Topic: ONLINE ROOM C- 10th ICSR Conference

Join Zoom Meeting:

Meeting ID: 896 6023 7096

Passcode: 945342

  1. Room B (Paul Bran Library 0216) – 2nd floor
  2. Room A (Schumann Room 0216 bis near room B) -2nd floor (available ONLINE ROOM A)

Topic: ONLINE ROOM A – 10th ICSR Conference

Join Zoom Meeting

Meeting ID: 831 2141 9702

Passcode: 713457


The Palace of Parliament tour – 16th of September 2023


One of the most interesting places to visit in Bucharest is the Palace of Parliament. Also called the People’s House, during Ceausescu’s regime, this building is, in fact, a symbol of the old communist times, an extravagance if you want to put it that way. Thanks to its solid wood furniture, crystal chandeliers, impressive dimensions, huge marble columns and other carefully chosen interior design elements for each room, this palace is one of Bucharest’s most visited tourist objectives.


Building this multiple architectural building it took almost 10 years of hard work that brought together over 100,000 workers, more than 20,000 persons working 24 hours three shifts per day. Between 1984 and 1990, 12,000 soldiers took part in the construction works, as well. The building was erected with construction materials produced in Romania, amongst which: 1,000,000 cubic meters of marble, 550,000 tons of cement, 700,000 tons of steel, 2,000,000 tons of sand, 1,000 tons of basalt, 900,000 cubic meters of rich wood, 3,500 tons of crystal, 200,000 cubic meters of glass, 2,800 chandeliers, 220,000 sqm carpets, 3,500 sqm leather.

For its construction, all the foam models were made on a scale of 1/1000 presenting the entire Bucharest city, including the streets, plazas, buildings, houses and monuments, also with certain details. Some parts of the building, like stairs, for example, were made on a scale of 1/1! The Ceaușescu couple could not understand the architectural plans and this was the handiest plan for architects to show their plans. The couple was walking over the models on a rolling bridge, giving instructions. Every 7 days, the plans changed according to the new instructions given by the ruling couple.

In 1989, when the Revolution started, only 60% of the building was finalized. At that moment, giving the resentfulness of the population against the symbols of the past era, the demolition of the building was considered. Yet, following a business rationale, it was decided to complete the construction as it was cheaper than demolishing it. Thus, between the years 1992 and 1996, the construction started again.



In short, this is:

  • the largest administrative building (for civil use), as confirmed by the Guinness World Records Book
  • the 3rd place worldwide by its volume
  • the heaviest and the most expensive building in the world

With approximately 1000 rooms of which 440 are offices, more than 30 ballrooms, 4 restaurants, 3 libraries, 2 underground parking lots, 1 big concert room, 1 unfinished pool, and thousands of square meters in which no one knows what is happening, the Palace of Parliament offers you contradictory feelings every time you step on its doorstep.

Visiting rules

  • Access is permitted only with a valid national identity card (ID card or passport). No other forms of identification (driving licence, Social Security card etc.)
  • If you will come (also with your partner) please register for the tour at registration desk.
  • Due to security reasons there is no storage space or wardrobe available.
  • Due to security reason, please do not leave your luggage unattended!

Meeting point

We will meet at 10 o’clock in the corner. And the tour will start at 10.30. The meeting point is at the intersection of United Nations Boulevard with Liberty Boulevard (please see the print screen from google maps).

Directions to Palace of the Parliament (Bucuresti) with public transportation

The following transit lines have routes that pass near Palace of the Parliament

Bus:104, 117, 123, 136, 361, 385

  • Metro:M1, M3

The best way to reach People’s Palace is by using the metro and stop at IZVOR STATION. Then you have 400 m walk to cross the park and reach the meeting point.


Prof. univ. dr. Alin Stancu,, tel.004 0729.199.399

You can download the information (with maps) about The Palace of Parliament tour 


Conference programme

Please find attached the detailed conference programme and below some instructions for panel chair.

Instructions for Panel Chairs

  1. Introduce the panel at the start and each of the presenters in turn.
  2. Each presenter has 15 minutes to complete their talk and 3-5 minutes for Q&A. Please ensure that presentations do not exceed that limit, so as to allow enough time for questions and discussion, and to ensure parity for all presenters. You will be given time reminders (5 mins, 2 mins) to display to the presenter which you can use.
  3. Each panel must stick to time as we have limited break time. Tell the audience if we are reaching the end of time for the panel, so questioners and panelists know to keep any comments and questions short.
  4. Please ask audience members asking questions to introduce themselves (name and affiliation).
  5. Panel chairs are welcome to briefly summarise, link or compare/contrast the papers presented in order to facilitate inclusive discussion that engages all presenters.
  6. If speakers have their presentations on a USB stick, then please ensure they upload to the PC desktop beforethe panel begins. In case of IT issues, please find the IT assistant present at the conference or a member of the organising committee.

Management & Marketing Journal – publishing opportunity

Management & Marketing aims to publish theoretical, empirical, survey, resource and case-based scientific research on business that demonstrates academic or practical relevance. It focuses on the intersection between marketing and other aspects of management, including but not limited to strategic marketing, digital advertising, consumer psychology, innovations, social networks, information systems, operations management, product design, economics, finance and privacy. It serves scholars, educators, analysts, managers, consumers, policy makers and other societal stakeholders.

Management & Marketing. Challenges for the Knowledge Society is covered by the following services:

  • Baidu Scholar
  • Cabell’s Journalytics
  • CEEAS (Central & Eastern European Academic Source)
  • CEEOL – Central and Eastern European Online Library
  • CEJSH (The Central European Journal of Social Sciences and Humanities)
  • CNKI Scholar (China National Knowledge Infrastructure)
  • CNPIEC – cnpLINKer
  • Dimensions
  • DOAJ (Directory of Open Access Journals)
  • EconBiz
  • ERIH PLUS (European Reference Index for the Humanities and Social Sciences)
  • ExLibris
  • Google Scholar
  • IBR (International Bibliography of Reviews of Scholarly Literature in the Humanities and Social Sciences)
  • IBZ (International Bibliography of Periodical Literature in the Humanities and Social Sciences)
  • Index Copernicus
  • J-Gate
  • JournalGuide
  • JournalTOCs
  • KESLI-NDSL (Korean National Discovery for Science Leaders)
  • MyScienceWork
  • Naver Academic
  • Naviga (Softweco)
  • Norwegian Register for Scientific Journals, Series and Publishers
  • ProQuest
  • QOAM (Quality Open Access Market)
  • ReadCube
  • Research Papers in Economics (RePEc)
  • Semantic Scholar
  • TDNet
  • TEMA Technik und Management
  • Ulrich’s Periodicals Directory/ulrichsweb
  • WanFang Data
  • Web of Science – Emerging Sources Citation Index
  • WorldCat (OCLC)
  • X-MOL

Additionally, the journal is registered and indexed in the Crossref database.

More details are available at:

Timetable – draft version



Thursday 14th of September

8.30-9.15 Registration and coffee

9.15-9.45 Welcome ceremony

9.45-10.45 CSR and Sustainability: past, present and future

Professor Ken Peattie, Head of the Marketing and Strategy Section at Cardiff Business School

Associate Professor Mike Molesworth, Birmingham Business School

Associate Professor Georgiana Grigore, School of Business, University of Leicester

10.45-11.00 Coffee break

11.00-12.30 Parallell sessions/Workshop

12.30-13.30 Lunch

13.30-15.00 Parallell sessions/Workshop

15.00-15.15 Coffee break

15.15-16.00 Roundtable Sustainability in energy sector

Moderator: Anna Sorensson

Fajer Al-Husaini, Kuweit Oil Company

Mohammad Al-Basry, Kuweit Oil Company

Cristian Pîrvulescu, Energo Group, Romania

16.00-17.00 Parallell sessions/workshop

19.00 Galla Dinner


Friday 15th of September

9.00-10.20 Parallell sessions/Workshop

10.20-10.30 Coffee break

10.30 – 11.30 Diversity and inclusion: challenges and perspectives

Panel moderator: Dr. Cristina Galalae

Inclusion and exclusion: the role of markets and marketing

Dr. Cristina Galalae, Lecturer in Marketing and the Director of Equality, Diversity and Inclusion at the University of Leicester School of Business

 The Romanian Diversity Charter research study – “Diversity and Inclusion in Organizations in Romania – the Employee Perspective 

Corina Cimpoca, MKOR Consulting

 IBM’s Journey in Fostering Inclusion

Gabriella Pacso, IBM EMEA Growth Acceleration Leader and IBM Diversity & Inclusion Champion at IBM. 

11.30-11.45 Coffee

11.45-12.30 Doctoral colloquium/Workshop

12.30-13.30 Lunch

13.30-15.00 Parallell sessions/Workshop

15.00-15.15 Coffee break

15.15-16.00 Keynote

Theo Asiei, PwC , Workforce of the future and green skills

16.05-17.30 Setting a research agenda on CSR and sustainability. Publication opportunities

17.30 Closing ceremony


Saturday, 16 of September, 2023

Optional guided tour of The Palace of the Parliament (People’s Palace).

Participate in the Doctoral Colloquium

We are pleased to extend an invitation to all Ph.D. candidates to participate in the forthcoming Doctoral Colloquium.

Why to Participate?

Constructive Feedback: Refine your research with expert insights and suggestions.

Networking Opportunities: Connect with researchers from diverse disciplines.

Enhance Presentation Skills: Hone your public speaking abilities.

Publication Prospects: Open doors to potential academic publications.

Diverse Perspectives: Embrace interdisciplinary approaches and broaden your horizons.


How to Participate:


Submission: Submit your research proposal based on guidelines at

Presentation: If selected, present your work at the colloquium.

Payment information is now available

We are happy to let you know that the payment details for the International Conference on Social Responsibility, Ethics and Sustainable Business (ICSR 2023) are now accessible. We respectfully ask that you proceed with the payment of the conference fee as a registered participant in order to guarantee your attendance at this esteemed event. For more information about payment options click here.