Dr. Catherine da Silveira keynote at ICSR 2019
Catherine da Silveira joined Nova School of Business & Economics, in Portugal, after 14 years of executive experience, first with the L’Oreal Group in France, USA and Portugal, then in the IT Sector.
Since, she has been combining an academic role, presently teaching Brand Management, New Trends in Consumer Behavior and Branding for Sustainability, among other Courses, to Executives and in the Masters and MBA Programs, with executive/consulting functions within the School, Companies, and NGOs. In particular, she has been working for Unilever, Nestlé, L’Oreal, Fundação Calouste Gulbenkian, Unicef, Reclusa, and she is a Board Member of Ach Brito/Claus Porto and Conseiller du Commerce Exterieur de la France.
She holds a PhD in Marketing from The Open University Business School (UK) and a M.A. in Marketing Research from Institut d’Etudes Politiques de Paris (France).
Contact details: E-mail : cdsilveira@novasbe.pt / Phone: +351 213822719 / Address: Nova School of Business & Economics, Universidade Nova de Lisboa, Rua da Holanda 1, 2775-405 Carcavelos, Portugal